The power of product thinking 05
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Vertical
ai agents
We work in
development + design
Industry
development + design
Website
rizt.com
challenge
Rizt, a returning Lynxeye client, needed a clearer brand position, a name, and a visual brand experience for its new, global joint venture in professional business services. And the launch was planned for just a few months later.
Since the joint venture was bringing two existing organizations together, the new company would be a complete with hundreds of colleagues from the first day. This meant that the new brand needed to make a lot of people, coming from two separate cultures, immediately identify with the new brand, feel like they belong to it, and take pride in it.
Competition was not only high for business, but also for talent. Software developers with great business understanding are in demand the world over, making it extremely important that the new brand would deliver on employer brand impact.
Create an easy-to-use custom web portal to enable a 360-degree view of all data sources and data available in any format (Excel spreadsheets, invoices, PDFs, text files, databases, etc.) across the entire organization
Develop a self-service BI platform to provide business users with an opportunity to analyze data and create complex ad-hoc reports
Create a Master Data Repository to serve as a source of truth for all organizational data
Break down data silos and achieve consistency across data sources by collecting and connecting petabytes of data from disparate systems
solution
Rizt, a returning Lynxeye client, needed a clearer brand position, a name, and a visual brand experience for its new, global joint venture in professional business services. And the launch was planned for just a few months later.
Since the joint venture was bringing two existing organizations together, the new company would be a complete with hundreds of colleagues from the first day. This meant that the new brand needed to make a lot of people, coming from two separate cultures, immediately identify with the new brand, feel like they belong to it, and take pride in it.
“Advanced digital solutions versus the most tangible products. The list goes on! That makes the end result very special – something both useful and beautiful. Something extremely well balanced.”
Carl Johan af Petersens, CEO, Rizt
Conclusion
Conclusion
Rizt, a returning Lynxeye client, needed a clearer brand position, a name, and a visual brand experience for its new, global joint venture in professional business services. And the launch was planned for just a few months later.
Since the joint venture was bringing two existing organizations together, the new company would be a complete with hundreds of colleagues from the first day. This meant that the new brand needed to make a lot of people, coming from two separate cultures, immediately identify with the new brand, feel like they belong to it, and take pride in it.
Rizt, a returning Lynxeye client, needed a clearer brand position, a name, and a visual brand experience for its new, global joint venture in professional business services. And the launch was planned for just a few months later.
Since the joint venture was bringing two existing organizations together, the new company would be a complete with hundreds of colleagues from the first day. This meant that the new brand needed to make a lot of people, coming from two separate cultures, immediately identify with the new brand, feel like they belong to it, and take pride in it.
Competition was not only high for business, but also for talent. Software developers with great business understanding are in demand the world over, making it extremely important that the new brand would deliver on employer brand impact.
